In celebration of Pride Month, Artisan Council created a large TikTok influencer campaign on behalf of their client EyeBuyDirect. Influencers, who were all members of the LGBTQ+ community were asked to share how they wear their Pride; pairing colorful makeup looks with their favorite rainbow frames.
To celebrate belif launching on TikTok, the Artisan Council team created a disruptive campaign in partnership with organic and paid content creators for a total of 2.1M+ views and 61K+ engagements.
To help drive new customers and conversion during Sephora’s Spring sale event aka "VIB", Jackie Aina hosted a dedicated YouTube Live Shopping event to support belif’s newest launches.
THINX is spearheading the movement to break the taboo surrounding menstruation by reimagining feminine hygiene products that provide support, comfort, confidence, and peace of mind to eliminate shame and empower women and girls around the world.
A makeup brand created “for the dreamers by the dreamers”, VDL is a K-beauty import that celebrates the ideas and artistry that makeup can offer.
With an expertise in the art of storytelling, we communicate your brand’s narrative in a disruptive, engaging fashion.
Social Media Strategy
Paid Social Media Advertising
Short Form Video
Based in downtown New York City with satellite offices in Sydney, Los Angeles, and Paris, we provide dynamic services including social media marketing, content production, influencer and creator marketing, performance marketing and more to authentically connect with your target audience.
2021 Finalist in the Glossy Beauty Awards 'Best Pivot Strategy' Category, for our work with belif on their 2020 Holiday Campaign.
Featured in Glossy.co's article "Inside Korean beauty brand VDL’s US expansion" on how to establish credibility and brand awareness within the crowded makeup marketplace.
Artisan Council was named in the Top NYC Digital Marketing Agencies Report from Agency Spotter, which covered the 20 digital agencies who ranked highest in the New York Metro Area.
Artisan Council was announced as a Gold Winner in the Social Media Campaign category of the Hermes Creative Awards for our work on belif’s sampling campaign, ‘The K-Beauty Glossary Challenge’!
Artisan Council was named in the Top 20 Social Media Marketing Agencies Report from Agency Spotter's marketing agency directory which includes more than 750 social media marketing agency portfolios.