NYX Professional Makeup’s Powerhouse Content Creators

NYX Professional Makeup had a problem – they needed to create large amounts of social content that would actually engage audiences and drive sales. The brand didn’t just want a lot of content, but a lot of great, meaningful content – content that was also cost-effective to create. NYX PM needed help sourcing creators who would be able to produce social-first videos highlighting the range, versatility and quality of their products; who’d be able to quickly jump on of-the-moment makeup trends – and Artisan Council was the partner who could do just that. Born was the NYX PM creator strategy.

Creators embody artistry for all.

Artisan Council began strategizing what exactly NYX PM’s creator strategy would look like and entail. We needed to source talent that was fun, energetic, timely and, most importantly, would forge genuine bonds with beauty and makeup audiences – supporting the brand’s mission of accessible professional makeup. From August through December of 2022, we sourced and contracted 31 diverse content creators who leveraged macro, makeup application-forward content, timely trends, makeup storytimes and holiday themes in order to support campaigns, drive sales, engage viewers and boost reach.

The Results:

Over the course of four months – from August 2022 to December of 2022 – Artisan Council helped to source 31 individual content creators for NYX Professional Makeup, sharing a whopping 189 pieces of content. And that’s not even the most impressive result. This content garnered over 24 million total video views and over 940,000 total engagements, supporting various campaigns, jumping on timely makeup trends and bridging the gap between brand and consumer.

TL:DR

NYX PM needed help sourcing creators who would be able to produce social-first videos highlighting the range, versatility and quality of their products; who’d be able to quickly jump on of-the-moment makeup trends – and Artisan Council was the partner who could do just that. Born was the NYX PM creator strategy – sourcing talent that was fun, energetic, timely and, most importantly, would forge genuine bonds with beauty and makeup audiences. Over the course of four months – from August 2022 to December of 2022 – Artisan Council helped to source 31 individual content creators for NYX Professional Makeup, sharing a whopping 189 pieces of content garnering over 24 million total video views and over 940,000 total engagements.