Erno Laszlo Content First Strategy

Branding challenge: remain modern without losing or forgetting your history.

Erno Laszlo, a heritage brand, was looking to target a new, younger customer. Artisan Council developed a new visual language and social strategy that spoke to the brand’s glamorous, Hollywood history in a modern and engaging way.

In the name of self-care.

One strategy used to build awareness with Erno Laszlo’s new target customer was to commission a series of high profile influencers to takeover Erno Laszlo’s Instagram Stories while simultaneously hosting a giveaway on their own channel. This took place every Sunday for 5 weeks as part of a #SelfCareSunday campaign.

The Results.

Overall, Artisan Council grew Erno Laszlo’s Instagram account by 121% in 12 months, with an average engagement rate of 2% and over 3.3MM account impressions.

The #SelfCareSunday campaign reached over 884,000 users, garnered more than 64,000 engagements, and gained Erno Laszlo over 1,400 new followers.

See other examples of our work here!

Instagram Reels Content Strategy

Through giveaways, memes, UGC and influencer content, Artisan Council produced viral results for our clients’ video content.


increase in video wiews with instagram reels


increase in video engagement with instagram reels

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Kiehl’s: Short-Form Video Strategy, Content Creation and Execution

Bringing 150 years of heritage into the digital age.


millions of views


hundreds of thousands engaged


content for over 35 markets globally


viral content across markets

View Case Study

Malfy Gin Content Strategy


pieces of content created


Market-leading engagement on brand channels


Reach on influencer and ambassador posts

View Case Study

NYX Professional Makeup Social Media Strategy

Community first, entertaining, and market leading social media and content strategy.


growth rate


million views


million engagements


million impressions

View Case Study

belif Global Social Media Strategy

Standing out in a competitive marketplace.


12 month instagram growth


fees paid to influencers for posted content


reach of organic influencer posts (6 months)

View Case Study