bubly Bellini Bliss

Introducing the Summer of Bliss. Artisan Council supported the successful launch of bubly’s Bellini Bliss by activating four mid-tier influencers across TikTok. The primary focus of the campaign was to drive awareness of bubly’s new flavor, Bellini Bliss, and the sparkling water brand as a whole among Gen Z, showcasing how the beverage is so much more than just that – not only sparkling water, but a chance to crack a smile and enjoy a moment of pure bliss.

Influencers Find their Authentic Bliss.

When bubly needed to launch their all-new Bellini Bliss, Artisan Council knew that the campaign needed to be fun, blissful –obviously – and, most importantly, authentic. So, we set to work by tapping four proven influencers who could bring more joy and excitement to bubly’s viewers, and to sparkling water fans everywhere, by showing how some of their favorite activities – rollerskating, cooking, nail art – bring more bliss into their lives. By creating authentic moments of bliss, our team of influencers inspired customers to interact with bubly in an entirely new and exciting way.

The Results.

Artisan Council fostered the success of bubly’s Bellini Bliss launch by working with these four influencers to create content that covered a wide range of verticals, extending reach and relating to a wide range of new and existing consumers. The results? Content that achieved millions of impressions, accumulated hundreds of thousands of views, and inspired tens of thousands of potential customers to interact with the brand in a way that was fresh, new, and compelling.

TL:DR

For the exciting new launch of bubly’s Bellini Bliss, Artisan Council teamed up with four proven influencers to create genuine, bliss-inspiring content geared towards Gen Z that garnered millions of impressions and hundreds of thousands of views- inspiring potential customers to engage and interact with the brand in an entirely new and exciting way.