Advertising Aveeno’s New Look

Aveeno was ready to launch the exciting new packaging for their two top-selling products, the Daily Moisturizing Lotion and Daily Moisturizing Wash, and they needed a trusted partner who could successfully spread the word and incite social buzz. As a preferred agency partner for TikTok’s Creative Exchange program, Artisan Council was the perfect fit for the task.

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content creators sourced

4

ads launched

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performed well above industry standards

New Packaging, Same Nourishing Oat.

Aveeno recently revamped the packaging of their two top-selling products – the Daily Moisturizing Lotion and Wash – to be more modern, eye-catching and sustainable. But what’s beautiful new packaging if no one sees it? Enter: Artisan Council. We stepped in to help source the best, most fitting, TikTok creators the platform had to offer to ensure that newcomers and brand loyalists alike heard, and saw, the news. Through TikTok’s Creative Exchange program, we tapped two stellar creators to make four ads that all leaned into platform trends and timely video editing styles, like GRWM Storytime, Soft Skin Hacks, Texture ASMR and ‘Don’t Sleep on This’.

The Results.

Introducing Aveneno’s all-new product packaging… and the crowd goes wild. Four enticing, attention-grabbing ads were launched, all amassing impressive amounts of viewership and surpassing industry performance standards. Now THAT’S how you launch a repackaging.

TL:DR

Aveeno recently revamped the packaging of their two top-selling products – the Daily Moisturizing Lotion and Wash – to be more modern, eye-catching, and sustainable. As a preferred partner agency for TikTok’s Creative Exchange program, Artisan Council helped to source the best, most fitting, TikTok creators the platform had to offer to ensure that newcomers and brand loyalists alike heard, and saw, the news. And they did – resulting in four enticing, attention-grabbing ads that amassed impressive amounts of viewership and far surpassed industry performance standards.