Maintaining relevance amongst imitation.
email addresses acquired
lift in digital sales
gold hermes creative award
Artisan Council proposed a digital marketing campaign that would further cement belif as the authority in K-beauty and hydration by educating consumers through a mobile only microsite, called the belif K-beauty Glossary Challenge, that included the following:
The microsite collected the user’s name and email upon sign up and then guided users to watch 3 belif K-beauty Glossary videos and answer a multiple choice question after watching each video for their chance to claim samples.
The campaign was a huge success with key stats including:
The campaign had over a $1,000,000 Return on Investment alone based off email addresses acquired. (According to hubspot averages CPL for consumer goods at $38), and about a 20% lift in product sales during the campaign.
A live-shopping event that was the first of its kind.
higher CTR vs. standard influencer youtube videos
lift in social commerce
high conversion rate
lift in digital sales YoY
Grow Your TikTok Audience: The importance of boosted campaigns on TikTok.
above projected results
increase in followers gained in one month
over 150,000 followers gained
Content Creators drive sales for Sephora’s Spring Savings Event.