Kiehl’s Global TikTok Launch

From a pilot to a global rollout.

Kiehl’s approached Artisan Council for Creative Development and content production for a pilot program for TikTok. Starting with 18 pilot markets, the pilot program was considered a success after only two months, and rolled out to all 50+ markets.


pilot markets


months proven success


global market rollout

How we did it.

Artisan Council’s content strategy for Kiehls TikTok presence encompassed evergreen content to support hero products, education, entertaining/comedic content, content creator specific content, trend driven content and more. Artisan Council serviced Kiehls for this content with full audio strategy and audio design, and content was tailored to various markets and media spend strategies.

See other examples of our work here!

Kiehl’s: Short-Form Video Strategy, Content Creation and Execution

Bringing 150 years of heritage into the digital age.


millions of views


hundreds of thousands engaged


content for over 35 markets globally


viral content across markets

View Case Study

Eyebuydirect Taps Creators for Bespoke Comedy TikTok Series

We like to see a brand incorporating comedy into their social strategy.


campaign posts


total views


total engagements

View Case Study

Paid Social & Influencer Marketing Come Together on TikTok

Heavy TikTok hitters working together to achieve top results.


total engagements


total video views


average CPC


achieved 135% of the projected results.

View Case Study

belif TikTok Follower Growth Campaign

Grow Your TikTok Audience: The importance of boosted campaigns on TikTok.


above projected results


increase in followers gained in one month


average CPF


over 150,000 followers gained

View Case Study