belif Tiny Hands, Total Hydration. TikTok Launch Campaign

Artisan Council was tasked to create, grow and cultivate belif’s TikTok presence through a channel-specific content strategy, first-class community management plan, and an expanded influencer marketing program to boost engagement and position the brand as the leader in hydration and k-beauty skincare.

Re-inventing an old favorite.

To help further drive awareness of belif’s cult-favorite Aqua Bomb moisturizer along with their new Hydration Always With You Kit from Sephora, Artisan Council developed a carefully curated seeding campaign consisting of a custom created box that was sent to over 150 TikTok creators. In addition to a custom designed box, belif product, and Tiny Hands of course, Artisan Council created a QR code that linked all partners to a unique belif TikTok sound for them to use while creating content surrounding the oddly satisfying texture of Aqua Bomb.

In order to be considered for the campaign, partners needed to meet certain metrics on TikTok that would lead to success. The Artisan Council team also targeted creators across multiple verticals (ie. Beauty, Lifestyle, Comedy, etc.) in order to further expand belif’s audience reach. With these parameters in place, the team was successfully able to capture some of the most diverse influencer content received to date. Dubbed “Tiny Hands, Total Hydration”, belif’s first TikTok campaign focused on fun, quirky & humorous content from both paid & gifted partners in a way no one in the skincare community has seen so far on the platform.

The Results.

Over 35 partners also posted organic Instagram Stories featuring their Tiny Hands Total Hydration gift box generating ~1.5M views alone. @charlyjordan who has 4.4M followers on Instagram posted the below Instagram Story for added value as part of her excitement to be part of the campaign.

The three top TikTok performing partners were @joshomz’s comedic style video generating 99.1k views, @julianburzynski generating 73.2K views and 4,421 likes and 28.3k likes and @ashglowss generating 127.9k views and 9,479 likes.

TL:DR

To celebrate belif launching on TikTok, the Artisan Council team created a disruptive campaign in partnership with organic and paid content creators for a total of 2.2M+ views and 61K+ engagements.