Grow Your TikTok Audience: The importance of boosted campaigns on TikTok.
above projected results
increase in followers gained in one month
over 150,000 followers gained
The Engagement objective, now called Community Interaction, optimized campaigns to gain new followers. These successful campaigns ran for short periods of time, at a four-day average. The campaigns had high budgets and targeted multiple audiences. Some of those audience groups were:
The Broad Audience outperformed the other audiences with a CPF of $0.20.
The eye-catching and effective content combined with the boosted post ads in these campaigns led users to directly click to belif’s profile and then follow. The content of the video ads were lofi but aesthetically pleasing, while also having humorous text perfect for the TikTok platform. This grabs the users attention, making them laugh and relate to the product in the advertisement. Which results in a follow since they want to see more.
Artisan Council’s results of the belif TikTok boosted posts campaigns highlighted how efficient TikTok growth campaigns are for expanding a brand’s presence and attaining new fans, which ultimately leads to more purchases overall.
lift in digital sales YoY