The Launch of The Face Shop US to Social Media

Artisan Council helped The Face Shop create a winning digital strategy that reintroduced the brand into the US market. Through this social-first strategy, we drove brand awareness, engagement, and triggered an army of brand loyalists that resulted in an increase in both new and repeat customers.

Allow us to reintroduce ourselves.

Artisan Council and The Face Shop joined forces with one shared mission – introduce the K-Beauty brand to US audiences. By creating a uniquely tailored social media strategy through incorporating User Generated Content, influencer marketing, and a unique, authentic tone of voice, an army of brand loyalists began to assemble, supporting and engaging across platforms. With an increase in new and repeat customers, Artisan Council was able to position The Face Shop as a market leader in the Korean Beauty vertical in the US.

The Results.

Artisan Council was able to successfully create a brand presence on social media for The Face Shop that is inviting, engaging and, most importantly, remains true to the brand’s unique heritage and Korean roots. By creating a robust content creator program, the brand was able to showcase real-life, relatable, US brand loyalists who love, and advocate for, the naturality and pure botanical ingredients of their products, creating higher engagement and a wider reach. And, phew, did their reach work. The Face Shop US saw over one million views on TikTok – not to mention over 50,000 new TikTok followers – a 93% growth rate on Instagram, and over five million post impressions. We’d say that’s quite the introduction.

TL:DR

The Face Shop US needed a cross-platform social media presence, and that’s exactly what we delivered. A uniquely tailored social media strategy was born through incorporating user-generated content, influencer marketing, and a distinct, authentic tone of voice. And the results? Well, they speak for themselves – over one million views on TikTok – not to mention over 50,000 new followers – a 93% growth rate on Instagram, and over five million post impressions.