Kiehl’s Global TikTok Launch
From a pilot to a global rollout.
pilot markets
months proven success
global market rollout
Artisan Council’s content strategy for Kiehls TikTok presence encompassed evergreen content to support hero products, education, entertaining/comedic content, content creator specific content, trend driven content and more. Artisan Council serviced Kiehls for this content with full audio strategy and audio design, and content was tailored to various markets and media spend strategies.
Bringing 150 years of heritage into the digital age.
millions of views
hundreds of thousands engaged
content for over 35 markets globally
viral content across markets
We like to see a brand incorporating comedy into their social strategy.
campaign posts
total views
total engagements
Heavy TikTok hitters working together to achieve top results.
total engagements
total video views
average CPC
achieved 135% of the projected results.
Grow Your TikTok Audience: The importance of boosted campaigns on TikTok.
above projected results
increase in followers gained in one month
average CPF
over 150,000 followers gained