A community-first approach to content.
pieces of content created
Market-leading engagement on brand channels
Reach on influencer and ambassador posts
Artisan Council sourced and briefed content creators and ambassadors to create cocktail recipes and participate in challenges (such as the #GinandTonicChallenge) in order to create a bank of evergreen content that Malfy was able to use on their social channels and in advertising campaigns. This content was often top performing, receiving more engagement than expensive global brand shoots.
Artisan Council achieved a market-leading average engagement rate of 9.9% for Malfy, through continuously optimizing content. As well as performing on Malfy’s own channel, this influencer and ambassador content drove 24M+ reach on partner channels.
Artisan Council partnered with influencers and created a custom ambassador program for Malfy Gin in order to create and source relatable, highly-engaging content on a limited budget.
Launching Isa Knox Newness.
total influencers posted
Embrace chaos, avoid the conventional, for this PepsiCo Launch.
A new flavor launch to influence bliss.