Making a Splash in France for the Holidays
Reduction in CPC
Increase in Sales
Yes, yes it did. Artisan Council’s detailed ad campaign strategy complete with specifically curated target audiences, and superior ad creative (complimented by Facebook) incorporating influencer content, lifestyle and product creative assets, saw incredible results, with sales growing exponentially through the campaign period.
Artisan Council integrated influencer marketing and ad strategies to instill confidence in the French consumer that belif meant business. An in-depth optimization plan based on creative and audience performance throughout the campaign was crucial to its huge success.