Erno Laszlo Content First Strategy
Branding challenge: remain modern without losing or forgetting your history.
One strategy used to build awareness with Erno Laszlo’s new target customer was to commission a series of high profile influencers to takeover Erno Laszlo’s Instagram Stories while simultaneously hosting a giveaway on their own channel. This took place every Sunday for 5 weeks as part of a #SelfCareSunday campaign.
Overall, Artisan Council grew Erno Laszlo’s Instagram account by 121% in 12 months, with an average engagement rate of 2% and over 3.3MM account impressions.
The #SelfCareSunday campaign reached over 884,000 users, garnered more than 64,000 engagements, and gained Erno Laszlo over 1,400 new followers.
Through giveaways, memes, UGC and influencer content, Artisan Council produced viral results for our clients’ video content.
increase in video wiews with instagram reels
increase in video engagement with instagram reels
Bringing 150 years of heritage into the digital age.
millions of views
hundreds of thousands engaged
content for over 35 markets globally
viral content across markets
pieces of content created
Market-leading engagement on brand channels
Reach on influencer and ambassador posts
Community first, entertaining, and market leading social media and content strategy.
growth rate
million views
million engagements
million impressions
Standing out in a competitive marketplace.
12 month instagram growth
fees paid to influencers for posted content
reach of organic influencer posts (6 months)