belif x Content Creators: Sephora’s Spring Savings Event 2023

How does a brand create impactful social ads that are not only authentic, but are also successful at driving purchases during a sale? This is the question K-Beauty brand belif needed to answer – and Artisan Council had just the solution. We stepped in to source content creators to produce original video content that would drive sales during Sephora’s 2023 Spring Savings Event and bridge the gap between brand and viewers.

Add to Cart: a Tall Glass of Water for Your Skin.

Artisan Council strategized how to help make the sales messaging clear – belif, as a brand, understands that audiences aren’t just purchasing a jar of moisturizer during a sale, they’re providing their skin with a tall glass of water, investing in themselves and their skincare routines. And then, we launched into sourcing 22 content creators who could bring this messaging to life on screen. Tapping energetic, authentic creators in the beauty and skincare spaces who could relay the amazing benefits and outstanding efficacy of belif’s hero product, Aqua Bomb, driving viewers to purchase during Sepora’s Spring Savings Event. Each creating a final product that the brand could run as social media ads and post organically across channels.

The Results.

Let’s get to the good part. The results were, honestly, staggering. Our 22 sourced content creators created an impressive 120 assets to run across all of belif’s social media channels, garnering 430,000 clicks to both Sephora and over 19 million total impressions – yes, you read that correctly…over 19 million. Not to mention, a CPC of only $0.42. And that’s how you influence sales.

TL:DR

Artisan Council needed to help K-Beauty brand belif create impactful social ads that were not only authentic, but are also successful at driving purchases during Sephora’s annual Spring Savings Event. Luckily, we had just the solution. We stepped in to source 22 content creators to produce original video content that would drive sales and bridge the gap between brand and viewers. The 22 sourced content creators created an impressive 120 assets to run across all of belif’s social media channels, garnering 430,000 clicks to both Sephora and over 19 million total impressions. Not to mention, a CPC of only $0.42.