A party without an (influential) guest list.
individual pieces of content
Total reach of all the attendees
Total reach of those who posted
Total Value of Influencer reach and engagement
Artisan Council was tasked to invite beauty and lifestyle influencers with premium content and a luxury aesthetic that aligned with the brand’s identity. Using an existing database in addition to new outreach to influencers based in the Los Angeles area, Artisan Council started outreach in advance of the event to secure influencers with a genuine interest in learning more about the brand’s ethos.
Let the results do the talking.
The event was a huge success with 105 pieces of content posted about the event. Fans turned up outside of the typical online fragrance community, building reach for the brand in unexpected places. House of Creed was then able to build upon and maintain the strong relationships with these influencers so as to build a good reputation in the market.