Botanical Origin Amazon Launch

In Q4 2020, Artisan Council worked alongside Reckitt Benckiser to launch their first digital native brand, Botanical Origin, exclusive to Amazon. With minimal investment, Artisan Council created content, managed organic social marketing, some boosted content, email marketing and acquisition for the launch, with stunning results.

An array of responsibilities.

Throughout this launch for RB, Artisan Council was responsible for:

• Social Media Strategy
• Content Production
• Social Media Management
• Community management (including Safety handling)
• Influencer Marketing Campaigns (with a growth objective)
• Email Marketing strategy including acquisition strategy
• Email Marketing campaign execution
• Email Acquisition campaign management

The Results.

Artisan Council’s efforts resulted in over 2,000 followers on Instagram and over 1,000 organic email database subscribers in just a few months, with a large scale inter-company brand partner data acquisition campaign still to come in the next month, so stay tuned for further exponential growth!

TL:DR

Being the first digital native brand for Reckitt Benckiser, growth expectations were high for this challenger brand launch. Artisan Council produced and leveraged minimal content across two social networks (Instagram and Facebook) and Email to present the brand launch. Minimal boosting budget was applied to aid in social account growth, with the lowest Cost-per-follower results Artisan Council has seen to date, resulting in 2,000 followers on Instagram and over 1,000 organic email database subscribers in just a few months.