Harnessing the power of influencers in advertising.
Lift in digital sales YoY
Results were achieved with a comprehensive testing strategy that included A/B testing of ad creative, product focuses, audiences, and platforms that drove worthwhile learnings, and ultimately a reduction in CPC and CPA. These learnings allowed us to funnel budget into the most cost-effective and results-driven platforms to create a spike in sales.
Not only was the strategy hyper-focused on influencer video creative, but we also narrowed in on hero products and key promotional periods to amplify results even further. The end results? A seamless multi-channel campaign that drove a digital sales lift of 73%. Impressive even before you consider the marketplace in 2020.
Artisan Council implemented in-depth testing to create a hyper-focused advertising strategy that was built upon influencer videos to produce a 73% increase in digital sales YoY for belif USA.