Artisan Council

belif Multi-Channel Paid Media Campaign

Harnessing the power of influencers in advertising.

Artisan Council executed a highly successful multi-platform advertising campaign for belif throughout 2020 that utilized the authenticity and credibility of heavy-weight beauty influencers. While the year posed many challenges, it also ushered in a new era of digital advertising to the couch-sitters. Artisan Council moved quickly to adapt to the environment, ultimately pursuing an influencer-focused creative strategy across channels such as TikTok, Snapchat, YouTube, Instagram, Facebook, Google Search and Display, Pinterest, Podcast Networks, and more.

8

Platform campaign

73%

Lift in digital sales YoY

239M

Impressions

Test, learn, scale.

Results were achieved with a comprehensive testing strategy that included A/B testing of ad creative, product focuses, audiences, and platforms that drove worthwhile learnings, and ultimately a reduction in CPC and CPA. These learnings allowed us to funnel budget into the most cost-effective and results-driven platforms to create a spike in sales.

The Results

Not only was the strategy hyper-focused on influencer video creative, but we also narrowed in on hero products and key promotional periods to amplify results even further. The end results? A seamless multi-channel campaign that drove a digital sales lift of 73%. Impressive even before you consider the marketplace in 2020.

TL:DR

Artisan Council implemented in-depth testing to create a hyper-focused advertising strategy that was built upon influencer videos to produce a 73% increase in digital sales YoY for belif USA.

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