belif Multi-Channel Paid Media Campaign

Harnessing the power of influencers in advertising.

Artisan Council executed a highly successful multi-platform advertising campaign for belif throughout 2020 that utilized the authenticity and credibility of heavy-weight beauty influencers. While the year posed many challenges, it also ushered in a new era of digital advertising to the couch-sitters. Artisan Council moved quickly to adapt to the environment, ultimately pursuing an influencer-focused creative strategy across channels such as TikTok, Snapchat, YouTube, Instagram, Facebook, Google Search and Display, Pinterest, Podcast Networks, and more.


Platform campaign


Lift in digital sales YoY



Test, learn, scale.

Results were achieved with a comprehensive testing strategy that included A/B testing of ad creative, product focuses, audiences, and platforms that drove worthwhile learnings, and ultimately a reduction in CPC and CPA. These learnings allowed us to funnel budget into the most cost-effective and results-driven platforms to create a spike in sales.

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The Results

Not only was the strategy hyper-focused on influencer video creative, but we also narrowed in on hero products and key promotional periods to amplify results even further. The end results? A seamless multi-channel campaign that drove a digital sales lift of 73%. Impressive even before you consider the marketplace in 2020.

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Artisan Council implemented in-depth testing to create a hyper-focused advertising strategy that was built upon influencer videos to produce a 73% increase in digital sales YoY for belif USA.

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