belif K-Beauty Sampling Campaign

Maintaining relevance amongst imitation.

belif is a Korean skincare (K-beauty) brand that has been making waves since they launched in the US. With the rise in popularity of skincare, however, new K-beauty brands launching in the US and K-beauty imitation products being released posed an immense threat to belif’s brand, share of voice, and market share.


email addresses acquired


acquisition ROI


lift in digital sales


gold hermes creative award

The campaign.

Artisan Council proposed a digital marketing campaign that would further cement belif as the authority in K-beauty and hydration by educating consumers through a mobile only microsite, called the belif K-beauty Glossary Challenge, that included the following:

The microsite collected the user’s name and email upon sign up and then guided users to watch 3 belif K-beauty Glossary videos and answer a multiple choice question after watching each video for their chance to claim samples.

No wonder this campaign won awards.

The campaign was a huge success with key stats including:


The campaign had over a $1,000,000 Return on Investment alone based off email addresses acquired. (According to hubspot averages CPL for consumer goods at $38), and about a 20% lift in product sales during the campaign.