Maintaining relevance amongst imitation.
email addresses acquired
Lift in Digital Sales
Gold Hermes Creative Award
Artisan Council proposed a digital marketing campaign that would further cement belif as the authority in K-beauty and hydration by educating consumers through a mobile only microsite, called the belif K-beauty Glossary Challenge, that included the following:
The microsite collected the user’s name and email upon sign up and then guided users to watch 3 belif K-beauty Glossary videos and answer a multiple choice question after watching each video for their chance to claim samples.
The campaign was a huge success with key stats including:
The campaign had over a $1,000,000 Return on Investment alone based off email addresses acquired. (According to hubspot averages CPL for consumer goods at $38), and about a 20% lift in product sales during the campaign.