Reimagining Laura Mercier’s Product Launch

As a preferred partner agency in TikTok’s Creative Exchange Program, Artisan Council was the ideal collaborator to help makeup titan Laura Mercier launch their newest product. We excitedly stepped in to help the luxe artistry brand launch their eagerly awaited new foundation, the Real Flawless Weightless Perfecting Foundation – an advanced lightweight foundation formulation with up to 12 hours of fade-proof wear.

Highly-produced studio content turned social-forward.

The vision we’d bring to life? A series of TikTok videos that blend the elegance and romance of Paris with the energy and speed of New York; embodying the brand and relaying to audiences both the skin benefits and expert wearability of this new foundation. So, we set to work helping to create six different video assets, all showcasing and tapping into Laura Mercier’s skin-forward imagery, unique formulations and patented technique developed by Laura herself. We transformed these previously existing, high-quality, studio-produced pieces of content into six social-first TikTok assets – recruiting new customers, engaging makeup enthusiasts, and targeting competitors.

The Results.

In true Laura Mercier fashion, Artisan Council was able to develop new captivating video assets, all with a certain, how do you say, je ne sais quoi. By infusing our agency’s social media and creative know-how with the brand’s stunning imagery, we produced six new assets, launched six new ads, and garnered performance that reached well above industry standards.

TL:DR

As a preferred partner agency in TikTok’s Creative Exchange Program, Artisan Council was the ideal collaborator to help makeup titan Laura Mercier launch their newest product, the Real Flawless Weightless Perfecting Foundation. We transformed previously existing, high-quality, studio-produced pieces of content into six social-first TikTok assets – recruiting new customers, engaging makeup enthusiasts, and targeting competitors. By infusing our agency’s social media and creative know-how with the brand’s stunning imagery, we produced six new assets, launched six new ads, and garnered performance that reached well above industry standards. C’est bon!