Reimagining Laura Mercier’s Product Launch
A flawless social strategy for a new flawless foundation.
In true Laura Mercier fashion, Artisan Council was able to develop new captivating video assets, all with a certain, how do you say, je ne sais quoi. By infusing our agency’s social media and creative know-how with the brand’s stunning imagery, we produced six new assets, launched six new ads, and garnered performance that reached well above industry standards.
As a preferred partner agency in TikTok’s Creative Exchange Program, Artisan Council was the ideal collaborator to help makeup titan Laura Mercier launch their newest product, the Real Flawless Weightless Perfecting Foundation. We transformed previously existing, high-quality, studio-produced pieces of content into six social-first TikTok assets – recruiting new customers, engaging makeup enthusiasts, and targeting competitors. By infusing our agency’s social media and creative know-how with the brand’s stunning imagery, we produced six new assets, launched six new ads, and garnered performance that reached well above industry standards. C’est bon!
Launching Isa Knox Newness.
paid partners
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Same fan-favorite products, whole new look.
content creators sourced
ads launched
performed well above industry standards
It’s the (TikTok) remix.
ads launched
performed well above industry standards
Getting creative on TikTok to drive holiday sales.
content creators
ads launched
performed well above industry standards