The Launch of Isa Knox’s New Product Lines

During 2021 – 2023, in support of Isa Knox’s LXNEW Clean, Boosters, and Platinum product lines, Artisan Council worked to drive sales and strengthen brand awareness through a large-scale influencer program. The solution, and primary focus of the campaign, was to activate 2 mega partners, 61 mid-tier partners, and secured 156 gifted partners across diverse verticals of beauty, lifestyle, and skincare that went live across TikTok, YouTube, and Instagram.

Welcome to Your Clean Scene.

When Isa Knox needed to launch new product lines, Artisan Council set to work creating a fresh, exciting campaign to drive not only sales, but brand awareness, too. The strategy? Activating 63 paid influencers, along with over 150 gifted partners, to go live across TikTok, YouTube, and Instagram. To help Isa Knox cut through the noise, these influencers tapped into a broad and diverse variety of content, leaning into beauty, skincare, and lifestyle verticals. Influencers tapped into three distinct campaign themes – Your Clean Scene, Skin Affirmations, and Be FIRM (With your Skincare) – showcasing relatable real-life snippets, skincare tips and tricks, and self-love moments that audiences found to be accessible and, most importantly, engaging.

The Results.

What do you get when you combine 63 paid influencers with one stellar launch strategy? Great question. You get 11 million views, over 354,000 engagements and limitless brand recognition.

TL:DR

Artisan Council worked to create a fresh, exciting influencer campaign for the launch of Isa Knox’s new product lines. This campaign’s mission was to drive not only sales but brand awareness, too. And it worked like a charm, resulting in 11 million views, over 354,000 engagements, and limitless brand recognition.