Brooks Brothers: Fall ‘22 Collection Launch

For their Fall ‘22 Collection, Brooks Brothers needed the support of a partner who could help them launch in a bold, exciting, remixed, way. Artisan Council is a preferred partner agency for TikTok’s Creative Exchange program, so the brand knew we would be the perfect fit for the task. Brooks Brothers was looking to edit, update and refresh the look and feel of this launch, so we set to work doing just that.

Classic fall wardrobe staples… but with a twist.

To excite and engage the Brooks Brothers TikTok audience, Artisan Council knew that a fresh social strategy that tapped into timely and trending content was needed, obviously. So, we set to work interpreting the brand’s timeless heritage style into modern, exciting, TikTok-able, content that would, most importantly, translate into impressions and, ultimately, sales. Leaning on the classic styles and looks that Brooks Brothers is synonymously known for, we incorporated popular TikTok trends and video editing styles to give the Fall ‘22 Launch content an updated, contemporary look and feel. Video themes included Fall Styling Tips, Wardrobe Staples, and How to Style.

The Results.

Wondering how the new launch content performed on TikTok? We’ll let the results speak for themselves here. With the six new TikTok ads that launched, we were able to garner results that outperformed well-established industry standards, boosting reach and increasing views. We call that ‘executed to perfection.’

Tl:DR

As a preferred partner agency for TikTok’s Creative Exchange program, Artisan Council teamed up with Brooks Brothers to incorporate popular TikTok trends and video editing styles to give the brand’s Fall ’22 Launch content an updated, contemporary look and feel. Artisan Council interpreted the brand’s timeless heritage style into modern, exciting, TikTok-able, content that outperformed well-established industry standards.