AC Gives Back: PANO Network

Artisan Council partnered with PANO Network – a non-profit working to champion inclusion in Film, TV and Media by supporting underrepresented women, non-binary and GNC creators – during the first quarter of 2024 as part of our AC Gives Back initiative. Through AC Gives Back, we’re able to help admirable organizations take part in social media training to upskill their volunteers and employees to further raise awareness for their cause. Together, we worked to help reimagine and revamp their digital marketing strategy through a series of educational sessions. Armed with expert guidance, PANO is now able to better utilize their members and audience more effectively across social media, showcasing the important and meaningful work their organization does – feeling more capable to better, and more strategically, leverage their community, own an organic and unique tone of voice and weave more value-driven content into their feeds.

Collaborating to inspire confidence in Social and Influencer Marketing.See other examples of our work here!

Artisan Council had just the solution to help solidify a stronger organic tone of voice for the PANO Network, knew expertly how the organization could strategically build on, and more strongly utilize, their existing community. To bolster the impact of PANO Network’s Social and Influencer Marketing efforts, our team held three educational social media training sessions with the non-profit. These sessions focused on the most important pieces of a successful social strategy – through these working sessions, we helped the PANO Network to better own their authenticity and leverage their tight knit community; showcasing their impactful founding story and tapping into the hard work that’s allowed them to be the powerful organization they are today.

The Results:

“It was wonderful to work with the team at Artisan Council! Each week, we felt empowered to implement new strategies, and to brainstorm ideas for what we could do in the future. Right away we started adding more reels to our IG and we saw an immediate uptick in engagement!”

Following our series of educational sessions, the PANO Network felt more empowered and capable – diving into new, exciting strategies, like fortifying their social media accounts with value-driven video content, highlighting more promotion around their events and programs, tapping influencers within their community, and more effectively communicating with their audiences.