Eyebuydirect Pride Campaign
Global eyewear retailer Eyebuydirect partnered with the Trevor Project on a range of rainbow glasses in support of Pride Month. Artisan Council was tasked with creating an impactful influencer campaign that promoted the collection and celebrated the LGBTQ+ community on TikTok.
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LMT EDT Product
Artisan Council concepted a campaign for Eyebuydirect to celebrate queer makeup artistry, identifying a diverse cohort of LGBTQ+ influencers with hyper-engaged audiences and brilliantly creative content. Using the #EyewearPride hashtag, influencers shared how they wear their Pride; pairing colorful queer makeup looks with rainbow frames to allow their personalities to shine.
After identifying desired outcomes and KPI projections, Artisan Council created a campaign brief for influencers and built out a robust influencer list. We managed all the negotiations and contracting, overseeing the project from conception to execution and ending with robust analysis.
The campaign significantly overperformed on projections, exceeding all expectations. Throughout June, 19 influencers were activated and their content drove an enormous 8.1 million views, as well as driving significant traffic to eCommerce and acquiring followers to Eyebuydirect’s own TikTok account.
The campaign also garnered two value adds: 2.0M engagements and 7.1M additional organic views.
In celebration of Pride month, Artisan Council was tasked with creating an impactful influencer campaign that promoted the collection and celebrated the LGBTQ+ community on TikTok for a total of 8.1M views and 2.0M engagements.
Tiny hands, BIG results.
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