Eyebuydirect Taps Creators for Bespoke Comedy TikTok Series

Eyebuydirect came to Artisan Council with a desire to switch things up on TikTok – get more creative and infuse a little more joy into the everyday. And we had just the solution in mind – incorporating a series of creator-led content that infuses comedic moments into the feed, highlighting the brand’s wide variety of fashion-forward frames and driving sales. Born was the concept: Things I Like (& Don’t like) to See, a series that, simply put, ranks objects and content based on what the content creator does, and does not, like to look at (with the help of their Eyebuydirect frames, of course).

We very much DO like to see this.

Once we settled on a comedic concept that we knew would engage audiences and boost reach, we set to work sourcing the ideal creator to bring the vision to life through white-label content. We tapped the perfect person for the job – someone who could easily translate comedy into the Eyebuydirect voice, exciting and captivating the brand’s TikTok audience. The outcome was content that was relatable, funny and accessible – everyone likes to see that their package has finally arrived…and who doesn’t like to see that the rug they ordered is way larger than the pictures made it look?

The Results.

Something we do like to see? Amazing results from a well-planned, entertainment-first social strategy. Eyebuydirect’s comedy series consisted of nine total white-label campaign posts that accumulated over 1.8 million views and nearly 19,000 engagements. Not to mention, an entirely new and refreshing look and feel to the brand’s overall TikTok feed.

TL:DR

Artisan Council partnered with Eyebuydirect to incorporate a series of comedic moments into the brand’s TikTok feed, highlighting their wide variety of fashion-forward frames and driving sales. Born was the concept: Things I Like (& Don’t like) to See, a series that, simply put, ranks objects and content based on what the content creator does, and does not, like to look at (with the help of their Eyebuydirect frames, of course). And the results were exactly what we like to see – over 1.8 million views and nearly 19,000 engagements.