Eyebuydirect Paid Advertising

To supplement Eyebuydirect’s e-commerce sales goals, Artisan Council created a community-first advertising strategy to target and convert their engaged social audiences on both Facebook and Instagram. By optimizing high-engaging organic content and focusing on the authenticity of user-generated content, Artisan Council was able to achieve impressive results and ROIs in less than a month.

Authentic content sources straight from the community.

The success of the advertising campaign stemmed from the use of UGC content showing real people wearing Eyebuydirect’s glasses. Within this content vertical, we further focused on top-selling frames and targeted lookalike audiences to our existing communities.

The Results

This hyper-focused approach combined with extensive creative testing led to a sharp decrease in costs and an increase in total purchases.

TL:DR

Repurposing content that was already being created within the EyeBuyDirect community allowed us to connect (and convert) new audiences in an authentic, cost-effective way.