AC Gives Back: Gyrl Wonder

Gyrl Wonder is a 501(c)(3) professional pipeline initiative designed to empower young women of color, ages 17–23, with the tools, resources, and networks to succeed in creative industries such as marketing, media, and advertising. With a strong digital community of over 20,000 and programming rooted in professional development, wellness, and access, Gyrl Wonder provides guidance to those navigating college and transitioning into corporate environments—spaces where they are often underrepresented.

AC Gives Back helped Gyrl Wonder refine their digital strategy and strengthen their online community through three focused training sessions. We guided their team on platform prioritization, content planning, and authentic storytelling to better highlight members and mentors. By introducing structured workflows, creative campaign ideas, and low-lift production tools, we equipped Gyrl Wonder to maintain a consistent, engaging, and mission-driven social presence—even with limited resources.

The Results and Impact:

1. Empowered Gyrl Wonder’s lean team with scalable, sustainable systems for content planning and platform management
2. Delivered actionable playbooks to enhance storytelling, brand voice, and consistency
3. Developed low-cost, high-impact strategies for video content, UGC, and platform expansion
4. Reimagined how community members can play a larger role in co-creating content and growing the brand
5. Positioned the organization to more confidently pursue their growth and verification goals on IG and LinkedIn