Reimagining Fenty Skin’s Cherry Dub for TikTok Sales
Keeps Skin (and purchases) Poppin’
This the remix. Fenty Skin was looking for a reliable and trusted collaborator – a partner who could flawlessly reimagine high quality studio imagery and video footage, remixing them into social-first assets that would look and feel more native to TikTok. So, in order to drive more sales and boost engagement for Fenty’s two Barbados Cherry bangers – the Cherry Dub Triple Action AHA Body Scrub and the Superfine Daily Cleansing Scrub – we set to work.
assets produced
ads launched
performed well above industry standards
As a preferred partner agency for TikTok’s Creative Exchange program, Artisan Council helped to transform Fenty Skin product video content into 8 TikTok-friendly assets that would run as eye-catching ads, driving purchase consideration and boosting engagement for the brand’s juicy Cherry Dub products – the Cherry Dub Triple Action AHA Body Scrub and the Cherry Dub Superfine Daily Cleansing Face Scrub. By leveraging short, trending, editing styles and native platform fonts, the Artisan Council team highlighted the products’ satisfying textures, delicious scents and efficacious ingredients.
The results are in. In total, Artisan Council produced 8 eye-catching, highly satisfying, creative assets were launched – perfect for TikTok and, most importantly, for *adding to cart* – garnering performance that ranked well above industry standards. Now that’s juicy.
Fenty Skin was looking for a reliable and trusted collaborator – a partner who could flawlessly reimagine high quality studio imagery and video footage, remixing them into social-first assets that would look, and feel, more native to TikTok. Artisan Council helped to transform Fenty Skin product video content into 8 TikTok-friendly assets that would run as eye-catching ads, driving purchase consideration and boosting engagement for the brand’s juicy Cherry Dub products – garnering performance that ranked well above industry standards.