TikTok hit the ground running in the US during 2020, quickly becoming the most popular social media app while most people were stuck at home. Artisan Council began implementing TikTok advertising for belif mid-2021, utilizing the buzz and notability of beauty influencers to create ads specifically for the platform that would drive clicks to purchase products and/or follow the page. In mid/end of September 2021, TikTok released the Engagement Objective. Artisan Council ran multiple belif TikTok growth campaigns with this new objective that over-achieved our projected results.
above projected results
increase in followers gained in one month
The Engagement objective, now called Community Interaction, optimized campaigns to gain new followers. These successful campaigns ran for short periods of time, at a four-day average. The campaigns had high budgets and targeted multiple audiences. Some of those audience groups were:
The Broad Audience outperformed the other audiences with a CPF of $0.20.
The eye-catching and effective content combined with the boosted post ads in these campaigns led users to directly click to belif’s profile and then follow. The content of the video ads were lofi but aesthetically pleasing, while also having humorous text perfect for the TikTok platform. This grabs the users attention, making them laugh and relate to the product in the advertisement. Which results in a follow since they want to see more.
Artisan Council’s results of the belif TikTok boosted posts campaigns highlighted how efficient TikTok growth campaigns are for expanding a brand’s presence and attaining new fans, which ultimately leads to more purchases overall.