Webby Award Winning NYX Professional Makeup Blind to Brows Series
Is Love Truly Blind? Tapping into the Love Is Blind frenzy, Artisan Council gave NYX PM’s fan-favorite entertainment vertical a makeover—relaunching it as Blind to Brows. Inspired by pop culture and powered by comedy, this influencer-driven series turned heads across paid, social, ecomm, SMS, and beyond. With social listening as our compass, we created brand-first content that kept fans watching—and buying.
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Artisan Council found its perfect match in the Love Is Blind fandom—crafting a campaign that spoke their language, inside jokes and all. With fan-fueled casting, savvy copywriting, and influencer partners who got the assignment, Blind to Brows thrived by keeping it real with the audience. The result? A personality-packed push that pulled new consumers into NYX PM’s world.
Backed by Artisan Council’s strategic vision and end-to-end production, Blind to Brows delivered big for NYX PM—boosting awareness, fueling community love, and driving sales for the launch of Zero to Brow Longwear Brow Gel. With 71M+ impressions across social, the campaign brought new consumers straight to the brand and cemented NYX PM as a true entertainment-first player powered by social listening.
Artisan Council transformed Love Is Blind buzz into Blind to Brows—an entertainment-first, fan-inspired campaign that boosted awareness, drove sales, and brought NYX PM closer to its community, all while serving up brow perfection and romance.