AC Gives Back: The Collective Justice

The Collective Justice (TCJ) is a Seattle-based nonprofit rooted in restorative and transformative justice, working with communities most impacted by interpersonal and systemic violence. Through healing circles, dialogue, and accountability processes, TCJ brings together survivors, formerly incarcerated individuals, and allies to build a world grounded in safety, racial justice, and collective liberation.

AC Gives Back partnered with The Collective Justice to enhance their digital communication approach. Through three hands-on training sessions, the organization learned how to clarify its voice, create impactful visuals, and plan content that honors privacy and healing. The result: a clear, consistent, and trauma-informed social media strategy that strengthens connections with community members, donors, and advocates.

The Results and Impact:

1. Developed a cohesive brand tone and aesthetic aligned with TCJ’s values and diverse community
2. Built foundations for scalable content creation, even with limited time and staff
3. Created strategies for telling powerful stories in ways that honor safety and trauma
4. Supported the soft launch of their Community Education Training Program with clearer messaging and purpose-led content
5. Empowered the TCJ team with tools, structure, and creative ideas to elevate their national presence and fundraising potential