4 Eyes, 4 Ever <3
Empowering Personal Style & Confidence Through Glasses
Artisan Council spearheaded EyeBuyDirect's 4 Eyes 4 Ever campaign on social with 6 influencers, 13 creators, and the internet's big sister, VIP influencer Tinx, to create memes, styling stories, romcom parodies, giveaway opportunities, and tons of interactive social fun resulting in sky high impressions and some of the top performing content of the year. An organic, long-time fan of EyeBuyDirect, Tinx made the perfect match for this campaign, fueling the high campaign engagement even further.
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Reclaiming the concept of “the makeover,” which historically saw women removing glasses to uncover their true beauty, Eyebuydirect will celebrate how glasses can enhance personal identity and sense of style. The internet’s big sister, VIP influencer Tinx, was already an organic advocate for this, making her the perfect campaign partner.
6 influencers were activated across TikTok and Instagram, overperforming in terms of views and total CPV – garnering 5,762,900 views on TikTok and 186,800 views on Instagram.
Artisan Council led the 4 Eyes 4 Ever campaign for Eyebuydirect with 6 influencers, 13 creators, and Tinx, delivering memes, styling stories, romcom parodies, giveaways, and interactive content that drove 1.7M impressions,133.7k engagements, and 1.7M views.