LIFEWTR More to Life Retail Program

To support the LIFEWTR More to Life Retail Program, Artisan Council activated seven noteworthy influencers on TikTok. These influencers were tasked with creating vlog-style videos that included a store visit during which they grabbed a LIFEWTR bottle and explained to their audience the steps of signing up for More to Life, an initiative to inspire communities to experience what makes life, life. Each influencer embodied the spirit of the initiative in their own unique way, showing that a truly meaningful life requires more than just the 9-5 experience.

Unique Storytelling to Inspire a Life Fully Lived.

What is life, if not to be lived? LIFEWTR believes that to live a meaningful life requires more – you really have to get out there and, well, live it. That’s why, for the launch of the More to Life campaign, Artisan Council activated seven lifestyle influencers to each create their own vlog-style video that showcased activities they love, personal interests they’re passionate about, and how they thrive throughout their days.

The Results.

By activating influencers within the lifestyle space, Artisan Council was able to facilitate content that peaked the interest of a wider, more varied, audience of viewers. The unique vlog-style format, which has seen continued success on TikTok in particular, capitalized on a genuine, more seamless, way to integrate sponsored portions into a creator’s content – allowing LIFEWTR to authentically bridge the gap between brand and audience, resulting in over three million views, and nearly 128,000 engagements. The results speak for themselves – drawing more awareness and visibility to LIFEWTR as a brand on the whole, and driving users to engage with, and participate in, the More to Life campaign itself.

TL:DR

Artisan Council activated seven lifestyle influencers to create unique vlog-style content to drive awareness of, and engagement with, LIFEWTR’s More to Life campaign, resulting in over three million views, and nearly 128,000 engagements.