There’s more to life. Get more from LIFEWTR.
What is life, if not to be lived? LIFEWTR believes that to live a meaningful life requires more – you really have to get out there and, well, live it. That’s why, for the launch of the More to Life campaign, Artisan Council activated seven lifestyle influencers to each create their own vlog-style video that showcased activities they love, personal interests they’re passionate about, and how they thrive throughout their days.
By activating influencers within the lifestyle space, Artisan Council was able to facilitate content that peaked the interest of a wider, more varied, audience of viewers. The unique vlog-style format, which has seen continued success on TikTok in particular, capitalized on a genuine, more seamless, way to integrate sponsored portions into a creator’s content – allowing LIFEWTR to authentically bridge the gap between brand and audience, resulting in over three million views, and nearly 128,000 engagements. The results speak for themselves – drawing more awareness and visibility to LIFEWTR as a brand on the whole, and driving users to engage with, and participate in, the More to Life campaign itself.
Artisan Council activated seven lifestyle influencers to create unique vlog-style content to drive awareness of, and engagement with, LIFEWTR’s More to Life campaign, resulting in over three million views, and nearly 128,000 engagements.