A campaign designed to convert.
Average Cost Per Purchase
The success of the advertising campaign stemmed from the use of UGC content showing real people wearing EyeBuyDirect’s glasses. Within this content vertical, we further focused on top-selling frames and targeted lookalike audiences to our existing communities.
This hyper-focused approach combined with extensive creative testing led to a sharp decrease in costs and an increase in total purchases.
Repurposing content that was already being created within the EyeBuyDirect community allowed us to connect (and convert) new audiences in an authentic, cost-effective way.