Artisan Council
In celebration of Pride Month, Artisan Council created a large TikTok influencer campaign on behalf of their client EyeBuyDirect. Influencers, who were all members of the LGBTQ+ community were asked to share how they wear their Pride; pairing colorful makeup looks with their favorite rainbow frames.
To celebrate belif launching on TikTok, the Artisan Council team created a disruptive campaign in partnership with organic and paid content creators for a total of 2.1M+ views and 61K+ engagements.
To help drive new customers and conversion during Sephora’s Spring sale event aka "VIB", Jackie Aina hosted a dedicated YouTube Live Shopping event to support belif’s newest launches.